Wednesday, July 28, 2010

The YOUTUBE TRAFFIC Experiment

The objective of this experiment is to determine the level of popularity, confidence and web host reliability of Youtube as a resource and social media facility. It is also the intention of this experiment to provide opportunity for the study groups to gather, consolidate and interpret data in a meaningful manner. Conscientiousness, patience, critical thinking, and cooperation among group members are expected in this experiment.

On July 14, 15 and 16, all study groups will be conducting the Youtube Traffic Experiment. SGs have the option to approach the experiment in two ways--

a. choose a specific schedule like 1:00-3:00pm for three consecutive days;
b. choose a day let’s say July 15, 6:00am-12nn or 6:00pm-12am.
for a total of six (6) hours.

Every two hours, the group will watch the recent 20 videos uploaded in Youtube.

1. Analyze the videos uploaded in terms of Youtube category. Use tag cloud to measure the popularity of the category.

Reference to tag cloud:
http://manyeyes.alphaworks.ibm.com/manyeyes/page/Tag_Cloud.html
http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/89ade5ae18be22b20118beb016cb0109/comments/8d3e022cad9c11ddbb7a000255111976

Youtube categories are:
Music Entertainment People & Blogs Comedy Sports Education Autos Film HowTo News Pets Science Travel

2. What are the most commonly used tags? (You may also use tag cloud for this purpose.)
3. What’s the average length of the video uploaded?
4. What’s the average age of the video uploader?
5. Get the statistics of uploads by country.
6. Get the statistics of uploads by language.
7. Get the count of the videos that were blocked.
8. Other significant results.

Exclusion: videos that were blocked.
*This experiment was patterned after a concluded study by Prof. Michael Wesch, a social anthropologist. His lecture entitled "an Anthropological Introduction to Youtube" can be found in this link - http://www.grokdotcom.com/2008/08/04/1462/

Presentation of Results: July 19, class time. Make sure the results are already uploaded in the blog.
Tally sheets used and the Excel file created will be submitted to the class adviser.

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